We value your privacy!
At Hero UK&I, we are committed to protecting and respecting your privacy and your data.
Sometimes, we may need to ask you to share some personal information with us. For example, when you contact us regarding a complaint or enquiry. This will help us respond with information that you find relevant and helpful.
This document is our Privacy Policy. It explains, amongst other things, what we mean by personal data, when we may ask you to share your personal data with us, what type of data we may need and why, how we collect data from you when you visit our website, what we do with it, how long we keep it for and your rights in relation to the data you have provided to us. You will also find out how you could contact us, if you'd like us to edit or delete your data.
In this document, we explain our Privacy Policy in plain English. We have tried to avoid using legal language and technical jargon. We have also provided summaries of some sections to help you find quick answers to questions you may have.
We value your privacy, and we are committed to meeting the requirements of the data protection legislation. We invite you to take the time to read this policy carefully, as we want you to be confident in the way Hero UK&I handles your data transparently, fairly, and reasonably.
If you have any questions or concerns, please email us at consumer.care@herouki.com.
Content
1) Hero UK&I – the Data Controller that looks after your data
2) Our legal basis for collecting and processing your data
3) What is ‘personal data’?
4) How Hero UK&I gathers personal data
5) The data that we seek to collect from you
6) Collection of website data
7) Information that we receive from other sources
8) How we store and protect your personal data
9) How we use your personal data
10) How long we hold your data
11) Who will see your data
12) Your rights and choices
13) Links to other websites
14) Keeping you up to date with changes to our privacy and cookies policy
15) What to do if you have further questions
1. Hero UK&I – the Data Controller that looks after your data
The UK Data protection law asks every company to make it clear who is responsible for looking after personal data, so here are our details:
The Website www.Hero UK&I.com is owned and operated by Hero UK Foods Limited ("We", "Hero UK&I", "Us"). We are registered in England and Wales under company number 02716145 and have our registered office at The Green House, 120-122 Commercial Road, Bournemouth, Dorset, BH2 5LT. Our VAT number is GB580157934.
Hero UK&I is the data controller of the data collected from you.
Who is Hero UK&I?
You can find information about us at Life at Hero UK&I | Hero Hero UK&I
If you have any questions or concerns about who we are or how we process your personal data, please email consumer.care@herouki.com. We’ll aim to get back to you as soon as possible.
2. Our legal basis for collecting and processing your data
At Hero UK&I, we only collect and process your data on the basis clearly set out throughout this Privacy Policy document.
3. What is ‘personal data’?
Personal data is any information which personally identifies you. It might include your name, address or email address. The information we collect about you will be processed in accordance with this policy.
4. How Hero UK&I gathers personal data
The main places that we gather personal data are:
When you use the Hero UK&I website www.Hero UK&I.com, we use tracking devices known as cookies to track your web visit.
For more details about how and what we do, please see the Hero UK&I Cookie Policy, which goes into much more detail. Cookie Policy | Hero Hero UK&I
There are other, more unusual, situations when we might ask you for personal information. For example, when you report a problem with our website or contact us regarding a complaint or enquiry.
5. The data that we seek to collect from you
Data we need to retain to answer or resolve an enquiry or complaint
If you contact us with an enquiry or complaint, we may keep records of our correspondence, to ensure that we can deal with it effectively.
Data that you share with us in response to a survey
We may also ask you to complete a survey. We use these for research purposes to better understand your opinions, preferences, and interests. For example, we might ask about your satisfaction with our foods, website, communications, or services. Participation in these surveys is always voluntary.
Data provided by third parties
We may also obtain personal information when you have consented to such information to be shared with us. For example, where one of our trusted third-party commercial partners hosts competitions on their website or special offers in conjunction with Hero UK&I.[1]
The information provided to us by third parties may include your:
Name
E-mail address
Postal address
Consent to receive communications from us
[ 1]I understand that the only source that may provide personal information is via trusted partners hosting competitions or special offers.
6. Collection of website data
Like many other organisations with a website, we use technology to collect and track data on people browsing our website. We do this because we want to know the answers to questions like the following:
How many people are visiting our website?
Where have they come from? (e.g. from google)
What type of device they use (e.g. desktop computer, tablet or mobile phone) and the internet browser they are using? This technical information is helpful to check that the web pages we have designed appear correctly on their device.
Which pages are they visiting, and for how long?
What are they clicking on? This information helps us understand the type of information you prefer to see on our website.
How we collect website data
We use small pieces of data –known as cookies – to track web users' behaviour and to recognize that you have visited before. We may also passively collect data through pixels, beacons, log files and other technologies. This data helps us deliver more helpful information, services, tools, and advertisements. For more specific information, please see the Hero UK&I Cookie Policy.
Hero UK&I uses ‘cookies’ or other similar tracking technologies to do the following:
To administer the website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
To improve our website to ensure that its content is presented in the most effective manner for you and your device.
To allow you to participate in interactive features on our website when you choose to do so.
As part of our efforts to keep the website safe and secure.
To measure or understand the effectiveness of our advertising so we can keep it relevant.
To make suggestions and recommendations to you and other website users about goods or services that may interest you or them.
Data that we collect as we track visits to our website
We collect details of visits to our Website, including but not limited to traffic data, location data, weblogs and other communication data and the resources and links you may access.
Specific information that we collect from people browsing the site
With regard to each of your visits to our website, we may automatically collect the following information (not limited to):
i) technical information, including the Internet protocol ("IP") address used to connect your computer to the Internet. The browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
ii) information about your visit, including information that tells us the site you were previously browsing before coming to the Hero UK&I site, the pages you visited on the Hero UK&I site, and the page you went to when you left. This is known as the 'full Uniform Resource Locator (URL)' clickstream to, through, and from our website, including date and time. We also track the products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information such as scrolling, clicks, and mouse-overs, and the methods used to browse away from the page.
7. Information that we receive from other sources
We may record the phone number used to call our customer service number, as well as an externally sourced postcode look-up service, to make sure we post correspondence, products, and/or vouchers (not limited to) to the correct address.
8. How we store and protect your personal data
We have appropriate security measures in place to prevent personal information from being accidentally lost, misused, or unauthorised access. We limit access to your personal information to those with a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breaches. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you’d like to learn more about how you can protect your information or personal computers and devices against fraud, identity theft, viruses and other online threats, we recommend you visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
Please note: Like other website owners, we cannot guarantee the security of data that you share with us over the internet. Sharing information online is never completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data; if you choose to share, you do so at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.
9. How we use your personal data
When you give us information, such as your name and e-mail address, we use it in the following ways:
We may use your information to carry out obligations arising from any contracts entered between you and us and to provide you with the information, products, and services you may have requested.
We may use your data to ensure that the content of our website is presented in the most effective manner, for you and your devices.
10. How long we will hold your data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
11. Who will see your data
Hero UK&I values your privacy and will only share your data with other parties in specific and limited circumstances. These are explained in this section:
We may share your data within our group of companies or subsidiaries
Hero UK&I Brands Limited is part of a larger group of companies, the Hero Group. You can learn more about them at www.hero-group.ch The Hero Group is based in Switzerland, outside the EEA . Switzerland does not have the same data protection laws as the United Kingdom and EEA. However, the European Commission has given a formal decision that Switzerland provides an adequate level of data protection similar to those which apply within the United Kingdom and EEA, so any transfer of your data to the Hero Group will be protected.
We may share your personal information with any member of our group, which means our subsidiaries and ultimately, our holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties [ 2]
We will only share your data with third parties for competition purposes. If we are sending out a prize, we will share the information with Royal Mail, FedEx or another trusted delivery service and with a trusted commercial partner if they are sending out competition prizes. We will only share your first name, last name, delivery address and contact telephone number if needed for the delivery.
We will share personal information with law enforcement or other authorities if required by applicable law.
We may disclose your personal information to third parties if some unusual and very specific circumstances apply:
As with any private company, should the company be bought, acquired, or sold off part of its assets, then this could cause your data to be disclosed to the new company owner. Similarly, should the law require us to disclose or share your personal data, then we would be obliged to do so. These unusual circumstances are described in more detail below:
i) If Hero UK&I or substantially all of its assets are acquired by a third party, we may disclose personal data held about our customers, as these will be one of the transferred assets.
ii) If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect the rights, property, or safety of Hero UK&I, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
[ 2]Hero UK&I have confirmed that data is only shared with third parties for the purpose of fulfilment of competitions.
12. Your Rights and Choices
The General Data Protection Regulation (GDPR) is a major piece of data protection law that gives you rights and choices about how your data is used. In summary, those include rights to:
Fair processing of information and transparency over how we use your personal information.
Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address.
Require us to correct any mistakes in your information which we hold.
Require the erasure of personal information concerning you in certain situations.
Receive the personal information concerning you which you have provided to us, in a structured, commonly used, and machine-readable format and have the right to transmit those data to a third party in certain situations.
Object at any time to processing personal information concerning you for direct marketing.
Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
Object in certain other situations to our continued processing of your personal information.
Otherwise restrict our processing of your personal information in certain circumstances.
You can change your communication preferences at any time
We don’t hold customer records. We will only email you when you enter a promotion, giveaway or survey (not limited to). However, you have a right to restrict the processing of your data at any time. Please contact us at consumer.care@herouki.com.
You can choose to correct, update or delete your information
We want to make sure that your information is always accurate and up-to-date. If you would like us to remove the personal information we hold about you, please contact us at consumer.care@herouki.com.
You can request details we hold about you under the Data Protection Act 1998 and the General Data Protection Regulations – please send a description of the information you would like to see together with proof of your identity. No administration fee will be charged for considering or complying with such a request unless the request is deemed to be excessive.
You have the right to object to your data being used for profiling purposes. All you need to do is contact us at consumer.care@herouki.com.
You can find out more about your rights under Data Protection
For more information about your rights under the Data Protection Act and the General Data Protection Regulation (GDPR) please visit ico.org.uk.
If you have a complaint about Hero UK&I data processing:
We hope that we can resolve any query or concern you raise about our use of your information.
The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, within the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at www.ico.org.uk/concerns/ or telephone: 0303 123 1113.
13. Links to other websites
The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
14. Keeping you up to date with changes to our privacy and cookies policy
Any changes we may make to our Privacy & cookies policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes.
15. What to do if you have further questions
If you have any questions or concerns with respect to this policy or our website you may contact us:
· by email at consumer.care@herouki.com
· by post at The Green House, 120-122 Commercial Road, Bournemouth, Dorset, BH2 5LT.
